“Contentfly” Becomes “Draft”
Contentfly was a high-growth, Y-Combinator startup pairing a proprietary technology stack with the finesse of human writers to create a new kind of writer marketplace. With aspirations to change the content marketing industry at large, they were in need of a new, modern brand.
For the rebrand project, I led a cross-functional in-house team and external agency partners, and owned the brand strategy, content strategy, social strategy, and comms. Check out the press release, written by yours truly.